Social Media Management for Small Business

Consistent, on-brand social media management for small business that keeps your audience engaged — without you having to think about it every day.

What’s included

Content strategy — recurring content pillars built around your business instead of a blank calendar every week.
Content creation — graphics, captions, and short-form content tailored to each platform.
Scheduling and publishing — a consistent posting cadence, batched and planned in advance.
Community management — timely responses to comments and messages so engagement doesn’t go unanswered.
Monthly performance review — what worked, what didn’t, and how the plan adjusts.

Our process

1. Audit your current presence

We look at what’s already working, what’s been inconsistent, and where your audience actually is.

2. Build content pillars

Instead of daily improvisation, we define recurring themes — educational, behind-the-scenes, product or service spotlights — so content creation has structure.

3. Batch and schedule

Content gets created and scheduled in advance, not written the morning it’s due to go out.

4. Review and refine

We check what’s actually driving engagement each month and adjust the content mix accordingly.

Which platforms we work with

We typically recommend focusing on two platforms done well rather than a thin presence everywhere. Instagram, Facebook, and LinkedIn are the most common fits depending on your audience.

Common questions

How often should a small business post on social media?

Quality and consistency matter more than raw frequency. Most small businesses do well with 3–4 posts a week per platform — enough to stay visible without stretching content thin.

Do you handle paid social ads too, or just organic posts?

Our core social media management is organic content, scheduling, and community management. Paid ad campaigns can be scoped separately depending on your goals and budget.

Which social platforms should my business actually be on?

Usually not all of them. We recommend picking two platforms where your actual audience spends time and doing those well, rather than spreading thin across five.

Do I need to approve content before it goes out?

Yes — we build a review step into the process so you see and approve content before it’s published, not after.